As an artist specializing in advertising and poster
design for over a few years I've been inspired by a great poster and typeface designer named Adolphe Mouron Cassandre (1901 - 1968). He was a great French poster designer and artist throughout the 1920s and 1930s. Born in Ukraine, he moved to Paris to study art at the Ecole des Beaux-Arts. He was inspired by cubism and surrealism as many of his counterparts did a
t the time like Picasso. Along designing famous great posters h like e also introduced new typefaces to accompany his designs. Most of his design were transportation oriented and helped make a market out of the most prominent modes of transportation during the Machine Age. His most famous work are depicted here ArtyFactory. Cassandre also designed typefaces like Peignot, and Acier Noir using sans-serifs t
o clarify letters and eventually led to the development of Helvetica and other simple sans-serifs typefaces.
I'am truly inspired by Cassandre's work. I try to incorporate a his style in my designs to express the use of classic art. I believe that great artist and designers like Cassandre led to modern art today because they introduced a plain simple way to design but
remaining expressive art high quality design. Since the 1920s and 1930s inspire me very heavily I tend to visualize those times and invert it into 21st Century art. The most beautiful poster I've ever seen is the one above which shows all of Cassandre's masterpiece. Posters like that inspire me to paint graphites and charcoals like the one below.
